My Media Blog

Hello! My name is Danny Boland and this is my Media Studies A2 music videos blog! What you will find when browsing through this is 3 products (Music video, artist website and digipak) and along with it some research based on these products. At the end of the blog you will also find my evaluation that states how i came about when it came down to approaching the coursework. Thank you for visiting and enjoy!

Final Cut

Here is my final draft of my music video for the song "Why Georgia" by John Mayer. I made improvements after getting audience feedback. The software I used was Final Cut Pro.

Digipak Final Draft

Here is our final idea for the digipak. We made it so that I handled the fonts, the title, some of the photos and the order of the songs on the back.

Website link

http://dannyboland.wix.com/singer-songwriter-mp

How did you integrate technologies - software, hardware and online - in this project?

How do your products engage with the audience and how would they be distributed as real media texts?

How do the elements of your production work together to create a sense of branding?

—One of the main focuses of our production was to make sure that the music video, digipak and website would fit together well when it came to their themes. We made sure that the photo gallery shown on the website mainly consisted of the artist playing his gig and hanging out with his fans because that was one of the main parts of the video that was shown and portrayed to the viewers. This therefore allows the website and the music video to both have something in common and therefore this would increase its marketing success and give it a good sense of branding. Another example of this is the main photo that we have decided to use for the digipak because it is a photograph of the artist standing with a guitar in the town where he was shown busking in the music video. This therefore again allows the video and the digipak to have something in common and would also create a sense of branding. Another key feature that gives the elements in our production a sense of branding is the happy and bright colours that the video, website and digipak give off because they all share the same optimistic and therefore attractive theme that would allow them to easily be marketed together as a package. We also decided to put the album that we are selling as part of the digipak onto the website so again, this makes the digipak and the website come together and therefore work together to create a sense of branding.

How do your products use or challenge conventions and how do they represent social group or issues?

John Mayer Music Video Final Rough Cut

John Mayer Music Video Edit 5

John Mayer Music Video Edit 4

John Mayer Music Video Edit 3

John Mayer Music Video Edit 2

John Mayer Music Video Edit 1

Latest music video draft

Updated website link

http://dannyboland.wix.com/singer-songwriter-mp

John Mayer research

John Mayer was born in Bridgeport Connecticut and began playing the guitar at 13 years of age. His main musical inspirations consist of  blues artists such as Stevie Ray Vaughan, BB King and Buddy Guy. Even though his music relates very closely to the blues and jazz genre, he has also involved himself in the pop industry with more acoustic folk friendly tracks such as "Your body is a wonderland" and "Who says" which makes him a very diverse artist with quite a wide audience.


Since the start of his career, he has released 6 studio albums and gained worlwide recognition as one of the iconic singer songwriters of the new millenium. Ever since his world fame, he has collaborated with artists such as Taylor Swift, Katy Perry, Eric Clapton, BB King and more.

Web 2.0 TBC

Web 2.0 is a theory that suggests that the audience and the public not only consume the media product but they also interact with it via mainly the internet

New updated music video "Why Georgia"

This is a new update on the music video we are producing for John Mayer. the main difference that this versoin contains in comparison to the previous one is that when the character is playing in the bedroom, there is a change in the background as we found that beforehand it was rather dull so we decided to reshoot that aspect of the video and therefore also reshoot the lip synching. Clearly, it is by no means anywhere near finished as there are still some of the parts of the lip synching that need to be fixed. Furthermore, the setting in the bedroom often invloves the character wearing a white shirt but sometimes as well a jumper which creates a blatant continuity error. This is because we reshot the video in that location due to the dull background (white polo shirt is the old edition and the jumper is the new shoot) and we intend on including all of the new shoot in the video and excluding all of the footage with the white polo shirt. 

Music video update

Digipak design first draft

Current progress on website

http://dannyboland.wix.com/singer-songwriter-mp

New day of filming

New filming session done for "Why Georgia" music video by John Mayer this week

New draft music video for 'Why Georgia'

Main Target Audience

The primary audience for John Mayer would be males and females from the age of 15-24 years old as his songs have relevance to emotions and feelings that teens may have. The light element of some of his music would also appeal to a younger fanbase (especially girls).

The secondary audience would consist of people from the age of 25-34+ as some of his electric music would appeal as well to an older audience. Since his electric music is mostly blues based, it has a heavy and complicated element to it and would therefore easily appeal to an older and more mature audience. (Not to say that his light acoustic songs are immature as this is just a generalisation)

Since his music varies and ranges from acoustic folk, pop and electric blues, he is able to have quite a diverse audience which also enables him to have a wider fanbase, thus allowing him to have more revenue for his music.

Why Georgia footage edit 1