How do the elements of your production work together to create a sense of branding?

—One of the main focuses of our production was to make sure that the music video, digipak and website would fit together well when it came to their themes. We made sure that the photo gallery shown on the website mainly consisted of the artist playing his gig and hanging out with his fans because that was one of the main parts of the video that was shown and portrayed to the viewers. This therefore allows the website and the music video to both have something in common and therefore this would increase its marketing success and give it a good sense of branding. Another example of this is the main photo that we have decided to use for the digipak because it is a photograph of the artist standing with a guitar in the town where he was shown busking in the music video. This therefore again allows the video and the digipak to have something in common and would also create a sense of branding. Another key feature that gives the elements in our production a sense of branding is the happy and bright colours that the video, website and digipak give off because they all share the same optimistic and therefore attractive theme that would allow them to easily be marketed together as a package. We also decided to put the album that we are selling as part of the digipak onto the website so again, this makes the digipak and the website come together and therefore work together to create a sense of branding.