My Media Blog

Hello! My name is Danny Boland and this is my Media Studies A2 music videos blog! What you will find when browsing through this is 3 products (Music video, artist website and digipak) and along with it some research based on these products. At the end of the blog you will also find my evaluation that states how i came about when it came down to approaching the coursework. Thank you for visiting and enjoy!

Final Cut

Here is my final draft of my music video for the song "Why Georgia" by John Mayer. I made improvements after getting audience feedback. The software I used was Final Cut Pro.

Digipak Final Draft

Here is our final idea for the digipak. We made it so that I handled the fonts, the title, some of the photos and the order of the songs on the back.

Website link

http://dannyboland.wix.com/singer-songwriter-mp

How did you integrate technologies - software, hardware and online - in this project?

How do your products engage with the audience and how would they be distributed as real media texts?

How do the elements of your production work together to create a sense of branding?

—One of the main focuses of our production was to make sure that the music video, digipak and website would fit together well when it came to their themes. We made sure that the photo gallery shown on the website mainly consisted of the artist playing his gig and hanging out with his fans because that was one of the main parts of the video that was shown and portrayed to the viewers. This therefore allows the website and the music video to both have something in common and therefore this would increase its marketing success and give it a good sense of branding. Another example of this is the main photo that we have decided to use for the digipak because it is a photograph of the artist standing with a guitar in the town where he was shown busking in the music video. This therefore again allows the video and the digipak to have something in common and would also create a sense of branding. Another key feature that gives the elements in our production a sense of branding is the happy and bright colours that the video, website and digipak give off because they all share the same optimistic and therefore attractive theme that would allow them to easily be marketed together as a package. We also decided to put the album that we are selling as part of the digipak onto the website so again, this makes the digipak and the website come together and therefore work together to create a sense of branding.

How do your products use or challenge conventions and how do they represent social group or issues?

John Mayer Music Video Final Rough Cut